Rihanna’s lingerie brand challenges the world’s top lingerie brand, Victorias Secret. Photo Credit: Eric Smith via Flickr
By Aleah Cole
Rihanna hosted, presented and performed at her own exclusive fashion show: Savage x Fenty lingerie line during New York Fashion Week and Victoria’s Secret is not feeling good about it.
The 31-year-old singer, songwriter, record producer, actress, businesswoman and fashion designer hosted her own fashion at the Barclays Center in Brooklyn on Sept. 10. The singer celebrated in style as she presented her line with a diverse array of female models in all sizes. Rihanna had designed her show to give models the opportunity to share their own stories as well as to send a body positivity message to other lingerie brands that size is indiscriminate.
Models, singers and influencers such as Slick Woods, Cara Delevingne, Halsey, Ashley Graham and others attended the show to support the fashion mogul for writing a new course in the lingerie world. Rihanna’s show challenged top womens’ lingerie brands like Victoria’s Secret, that tend to only feature women of certain sizes.
According to Bloomberg, two days after Rihanna’s exclusive fashion show, Victoria’s Secret decided to rethink their identity.
“The once-dominant lingerie brand is retrenching as new rivals present clear and focused messages that are resonating with consumers,” read the headline of the Bloomberg article.
According to Fashionista, Rihanna’s show featured people of all different shapes, sizes, skin tones, genders and abilities who were no less impressive for their approachability.
In Rihanna fashion, her show was not just about her new line, it was also a concert. The singer performed and had rappers, pop singers and entertainers like Normani, Migos, Rick Ross, and Halsey, perform as well.